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Dance Into Fashion
By Natasha Billawala
Calling all dancers, skaters and gymnastics! Looking for a one-stop dance supply source? Finding a complete line of top quality dancewear in the San Fernando Valley has never been easier thanks to Apparel Warehouse. From ballet to flamenco dancing, this store has all the goods to keep you on your toes.
Tucked away on a quiet street, Apparel Warehouse boasts a twenty-eight year history of meeting dancers' needs. Opening its doors in 1981, this family business found its footing selling tights. A short nine years later, the company grew to include leotards - competing brands as well as their own lines (Body Basics and Jenni Rose), all kinds of dance shoes ranging from ballroom to tap to gymnastics as well as an incredible variety of accessories including leggings, gloves and dance bags. Business boomed to such an extent, Apparel Warehouse relocated from its original tiny building to its current warehouse in Tarzana. They stock an impressive array of product sizes from toddler to adult and also carry items for men as well as plus sizes. There is a selection of stylish workout clothes and active wear also on hand. Apparel Warehouse even has a nice collection of Halloween costumes as well as wigs, grass skirts and tiaras. Dancers will love exploring the exciting assortment of products. Owner Cathy Seehan proclaims, "Our selection is bigger than any store with comparable pricing."
Apparel Warehouse sells its supplies at discounted wholesale prices. And while this company is a leading supplier of dance merchandise, their services are not limited to Southern California. Apparel Warehouse provides their products to dance stores throughout the Unites States. Every other month, they mail out a catalogue to their wholesale customers detailing their tremendous inventory.
In addition to having such a deep stock at a great value, Apparel Warehouse welcomes custom orders. If anybody has a specific design in mind, they can take it to Apparel Warehouse and have it specially made. Many dance as well as public schools take advantage of this convenient option. With recitals just around the corner, Apparel Warehouse takes the stress out of ordering and makes the task simple and fun.
Anyone who walks into Apparel Warehouse will discover knowledgeable and friendly salespeople who truly strive to meet the needs of each customer. In fact, two members of their staff have been with the company for twenty years. Whether it is the eager beginner ready to start class or the veteran dancer, the sales force at Apparel Warehouse knows what is needed in an instant.
The success of the Apparel Warehouse is evident by their repeat customers. Ms. Seehan states, "Many parents and even some grandparents who were fitted at Apparel Warehouse as children are now bring their own kids back here, which is amazing because it doesn't seem like we've been here that long! Time really flies."
Before leaping into a studio, rink or gym, make life easier and stop by Apparel Warehouse. The store is open Monday through Friday from 8:30 a.m. to 6:00 p.m. and Saturday from 9:00 a.m. to 5:00 p.m. and is located at 6020 Yolanda Avenue, Tarzana, CA 91356. There is ample street parking and the address is easily visible. For more information, please call (818) 343-8981 or toll free at (800) 245-8434 and visit their website at http://apparelwarehouse.org.