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Finer Things

Costly Candy
By Staff Writer

How Many Licks…

If you were making the most expensive lollipop in the world, what ingredients would you use?

The Swiss luxury confectioners at DeLafée are known for their silver and gold sweets and, in keeping with that tradition, created a lollipop sprinkled with edible gold flakes. Aside from the gold, they used the “finest ingredients” to justify the $38.50 price tag on this strawberry sucker.

Of course, watching your girlfriend lick away the heart-shaped lollipop might just be worth the price of admission. If you’re more interested in glammed out candy than fine ingredients, however, Couture Pops may be the sumptuous sweets for you. Sugar Factory’s premium pops feature reusable, decorated handles as well as protective covers over the heads. Each “signature pop,” endorsed by pop stars like Mel B and Britney Spears, is priced at $25. You can also build custom pops by purchasing the handles ($22) and heads ($12 for three) separately.

Mmm…Chocolate

In 1981, select English consumers were introduced to Cadbury’s Wispa bar. In 1983, it was released nationally in the UK. Twelve years later, Cadbury launched the caramel-filled Wispa Gold. In 2003, the Wispa brand was discontinued due to declining sales.

In 2009, a special edition of Wispa Gold—covered in actual gold—is being sold for £961.48 (US $1626.73) as “the world’s most expensive chocolate bar.”

Wispa first resurfaced in 2007, when a Facebook campaign convinced Cadbury to temporarily relaunch the candy bar with an eye towards a more permanent return. The relaunch was successful and Wispa returned for good one year later.

Wispa Gold, however, is still on hiatus until September 2009, when it will also receive a limited relaunch. The special edition bar, covered in edible gold-leaf and packaged in a gold wrapper, is being sold at Selfridges in London to promote the return of Wispa Gold and to raise money for the UK Lowe Syndrome Trust.

Interestingly enough, an expired Wispa bar was auctioned for charity on eBay in early 2008. Unfortunately, the winning bid of £2,550 was, according to the auction giant, “unauthorized.”

Prior to the Wispa furor, the most expensive candy bar was a piece of Lost memorabilia—a limited release Apollo bar made for the show’s accompanying alternate reality game and auctioned on eBay for about $130.

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