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Finer Things
Gene Simmons & Jason Dussault Rockin' Apparel
By Karen Ostlund
KISS bass guitarist Gene Simmons & designer Jason Dussault Los Angeles store has rock couture…and then some.
Jason Dussault (nicknamed "Deuce") of Dussault Apparel and Gene Simmons have launched their Los Angeles store at 8010 Melrose Ave., Los Angeles.
The concept of the store is "Dussault Apparel Motel" and the setup is a hotel lobby at the checkout counter. The store sells street wear; ready -to wear collections of high fashion hoodies, denim jeans, tops and exclusive luggage from their exclusive Moneybag label.
Jason Dussault explains: "Gene Simmons owns the logo of the clothing,. He uses it for his record company, book imprints and magazines"
Moneybag Limited Edition products and Gene's t-shirt line are truly one of a kind because every piece is hand painted and detailed. The line has a touch of nostalgic inspired materials, and each t-shirt is made of two separate colors of cotton, woven together-then bleached and hand dyed. The garments are signed by Simmons himself and no shirts are exactly the same. Before shipping, the T-shirts are enzymed-washed to soften and appliquéd with embroidery.
The designer team also recently debuted a new line called "Trashed" denim. Each piece of "Trashed" denim is hand-sewn, hand-painted, dyed and washed thirteen times. This process creates depth and layers and makes them very unique to look at-just like a 70's rockstar.
Jason Dussault and jewelry designer Malcom Norman also presented two pair of denim jeans embellished with a marquis rose gold wallet chain containing 1080 grams of 18K gold, colored diamonds and carat rubies. The jeans are worth a whopping $250,000 each. A prototype worth $10,000 was also recreated in bronze with semi-precious stones.
Dussault Apparel design has always been inspired by rockers, tattoo artists, rappers and 70's fashion icons.
Material like Chinese silk linings and ornate patchwork create one of a kind hoodies-which are sold hand painted and embellished with tattoo inspired embroidery.
For women there are curve hugging jeans-skinny cigarette style in colors grey, black and blue. The men in rockabilly style jeans with wider legs in red, white and blue selvage.
Bloodline Design is the name of the jewelry line at the Dussault Motel and the result of collaboration with jewelry designer Norman.
All jewelry is handmade and manufactured in sterling, gold and bronze. The pieces are inspired by the 70's rock era and featured in fleur bucklets, demon rings, skull bracelets and razorblade necklaces. Bloodline's jewelry has been seen in films like Fantastic 4, X-Men 3 and Cat Woman. The latest design is featured in Nickelback's European tour and on magician Criss Angel for his "Believe" show. Even Mariah Carey has carried specially manufactured Bloodline designs on stage.
There are plans to open up a Dussault Motel in New York and Tokyo.